The Dalston Department Store Concept
Utilising an unused clothing warehouse in Dalston, one of London coolest areas, to showcase a series of ‘POP UP’ department store events giving spotlight to cutting edge creative retailers in an underground version of the traditional retail setting. Customers leaving with a DDS branded carrier bag, from one central purchase point was the key to the customers buying in the department store idea, with the ‘bag lights’ we had created becoming the main social media focal point for bloggers and influencers coverage.
“the hipster answer to Debenhams” - Time Out
The project included promoting, researching and operating as a “department store” entity while building a vibrant DDS life style Brand alongside. Mining extensive industry experience to develop the media friendly DDS brand and create an events company. Going on to produced numerous value proof projects and events in various locations for: The Pop Up Opera Co, Penguin & Picador Books, Russell Brand Revolution Launch, Designer Hotels, Dickies Workware, Converse, Google USA, White Cube Gallery, Red Bull, Sony & Nike
“seemed to be a mash-up of the basement in Selfridges and that of John Lewis.” - LowRadioFreQ
“it’s like an abstract version of Grace Brothers!” - this was my favourite
