Russell Brand book Launch
With Revolution in the air, ten days proved enough time to settle on the right venue, confirm the music and dance acts, arrange two debate panels, commission graffiti artists to work on freshly painted selected areas, dress and style the location, build stages, set up retro lighting, sounds equipment, dressing rooms, graphics and signage, allow space and facilities for ten plus charities, local good causes (Inc. a penalty shot out for a kids football team needing a sponsor) to turn up at the last minute, cater for food and drink vendors, layout a book shop and get the guest of honour to arrive by canal boat with that same football team, because he could. Plan how all this worked and flowed timing wise, organise staff etc. etc. Squeeze in plus a yoga room, again just in case. Create an original book signing photo opportunity on an old gypsy caravan and allow for every person to get a book signed, however long it takes.
And lastly, build an emergency plan with a limited security team to mange the hundreds of extra public that turned up when Russell posted details of the ‘secret gig’ out on social media that afternoon. Get them all in and able to experience some of the event throughout the evening and get a book signed.
It’s tested the Direction and PM skills to the max, but that’s what Revolution's do – make you thinks about things differently…